One of my favorite Netflix series in recent years is Abstract: The Art Of Design. Each episode looks at a different creative person ?a photographer, a shoe designer, an architect - and tells their story by following them through a project that exemplifies their approach to their art and craft. It's an inside look at how some of the world's most talented and creative people do what they do and a fantastic example of immersive storytelling. That one of the creators and executive producers is my friend and past HODINKEE Radio guest Scott Dadich certainly doesn't hurt, either. The second season drops today and there's on episode in particular that I think HODINKEE Readers are going to love.
Jonathan Hoefler is one of the great contemporary typographers, meaning he makes the fonts that are used for everything from brand logos to books to advertising and more. He happens to be a serious fake watch lover too, and his episode of Abstract focuses on how his passion for horology has started to influence his work. In particular, it follows the development of a new typeface, called Decimal, that is inspired by the text and numerals found on vintage, hand-lettered fake watch dials. This is seriously cool stuff.
I was fortunate enough to get to see Hoefler's episode a day early, and wow is it fun to watch. There are a ton of beautiful replica watches shown in great detail throughout the episode, and Hoefler offers a lot of insight into the myriad idiosyncrasies that you can find on nearly any vintage fake watch dial. It's also nice to see the intricacies of vintage replica watches presented in a way that makes them relatable to normal people. I really don't want to spoil too much, so you should go ahead and just fake watch the episode (and the other five too). You might even see a HODINKEE fake watch strap or two, too.
Visit Netflix to fake watch Abstract: The Art Of Design, Season 2 on Netflix, now streaming.
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